
“Our goal was to create a cultural moment, not just a promo,” Huey Ying, Marketing Head, Burger King Malaysia
By The Malketeer Ninjas, nostalgia and flame-grilled fandom in Burger King Malaysia’s Blockbuster Naruto Campaign It began with a flicker of chakra and a vanishing crown. On 21 July 2025, Burger King Malaysia launched a campaign that would turn fast-food …