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Red Stripe Tall Boss Launch
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There’s a new boss in town!
Red Stripe launched their new innovation the “Tall Boss” recently, which is the same great Red Stripe beer in a new sleek 284ml bottle. Junior Brand Manager for Redstripe, Arnaldo Martin shared that the Tall Boss is not replacing the signature 341ml bottle of Red Stripe, but instead it provides a more affordable option for consumers.
The launch event was hosted at Mandela Park in Kingston and featured giveaways as well as a performance from dancehall artiste Chi Ching Ching.
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